Mona Lucia Stanica, trading as elseworld (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or any personal data provided by you, will be processed by us. Please read the following information carefully to understand our views and practices regarding your personal data and how we will process it. This policy applies to our customers, business partners, brand partners, artists and other individuals whose data we may process except for our employees.

In accordance with the General Data Protection Regulation (GDPR), the UK GDPR, the Data Protection Act 2018, and any other relevant data protection and privacy laws currently in effect in the UK and Europe as applicable, the data controller is Mona Lucia Nicoleta Stanica, trading as elseworld with its registered office at 124 City Road, London, EC1V 2NX, England, United Kingdom. We may act as joint controllers with our business partners and brand partners in case of co-organised events. 

INFORMATION WE MAY COLLECT FROM YOU
The following information about you may be collected and processed by us:

• Information you give us. You may give us information about you by filling in forms on our site www.elseworldofficial.com (our site) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register or subscribe to our service, search for a product, service, or piece of content, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, watch a stream and when you report a problem with our site. The details you provide may encompass your name, physical address, email address, phone number, financial and credit card details, personal description, photograph, as well as your usernames for Facebook, Instagram, Youtube and TikTok, ID and page likes if you log in via Facebook Connect (the latter to make content suggestions on our site), musical preferences, language and clothing sizes.

• Information we collect about you. The subsequent details may be gathered automatically during your site visit or with your explicit consent:
  Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform, along with any server errors or access logins required for diagnosis and maintenance purposes.
  Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products or services you viewed or searched for; metrics related to how quickly pages load, instances of download failures, time spent on particular pages, user engagement activities on pages (including scrolling, clicking, and hovering), methods employed to exit the page, and any phone numbers utilized to contact our customer service line.

• Information we receive from other sources. We may receive information about you if you use any of the other services we provide for instance any information collected about you from third-party sites will be governed by their privacy policies and you should read their terms carefully before accessing this content. elseworld has no influence over the data provided to it by third parties. All data obtained from third-party sources is statistical and does not personally identify you. We also maintain close collaborations with third-party entities, such as business associates, subcontractors involved in technical, payment, and delivery services, advertising networks, analytics service providers, search information providers, and credit reference agencies.

COOKIES
Our website utilizes cookies to differentiate you from other visitors to our site. This helps us provide you with a good experience when you browse our website and also allows us to improve our site. For comprehensive details about the cookies we employ and the reasons behind their use, please refer to our Cookie policy.

THE BASIS FOR PROCESSING YOUR DATA
elseworld processes your data for the performance of the contract that you have entered into for the provision of our services or products, and/or in order to take steps at your request to enter into the contract.

We process certain data based on our legitimate interests, especially when we capture and document events through recording and filming. Additionally, we may use legitimate interests as a basis for processing data belonging to our clients, prospects, employees, and contractors, with the aim of facilitating communication with clients and prospects and when processing website visitors’ data for cybersecurity and/or error-tracking purposes. In cases where this rationale is applicable, we have conducted the necessary Legitimate Interest Assessment to ensure that our significant legitimate interest takes precedence over any competing interests or fundamental rights and freedoms of the involved data subjects. You can request further information about this by reaching us at contact@elseworldofficial.com 

We will seek your consent for cookies that are not strictly necessary and when we share your data with third parties for purposes that are not specifically outlined in this privacy policy and that are not indispensable for the provision of our services.

In other instances of data processing, we may request your consent. Such consent can be revoked at any time by contacting us at contact@elseworldofficial.com 

USES MADE OF THE INFORMATION
We utilize the information we have about you in the following manners:

• Information you give to us. We will employ this data for the following purposes: fulfilling our commitments stemming from any agreements you enter into with us and delivering the information, products, and services you request; informing you about additional goods and services we have available, which are akin to ones you've previously bought or inquired about, or allowing us or chosen third parties to furnish you with information about goods or services that might have your interest if you've granted your consent in each case you have not opted-out of receiving that marketing. If you're a current customer, we will exclusively reach out to you through electronic means (email or SMS) to provide details about products and services similar to those involved in a prior sale or ongoing sales discussions, unless you have chosen to unsubscribe from such communications. Where we permit selected third parties to use your data, they will contact you by electronic means only if you have consented to this. If you prefer that we do not utilize your data for this purpose or share your information with third parties for marketing please mark the relevant checkbox on the data collection form or get in touch with us at contact@elseworldofficial.com to inform you about changes to our service and to guarantee that content on our website is displayed optimally for you and your computer. 

• Information we collect about you. We will utilize this data for the following purposes: managing our website and conducting internal tasks like problem-solving, data analysis, testing, research, statistical analysis, and surveys; enhancing our website to ensure that content is presented in the most efficient way for both you and your computer; enabling you to engage in interactive features of our service, should you opt to do so; in our commitment to maintaining the safety and security of our site, we also utilize this information to gauge or gain insights into the effectiveness of the advertising we provide to you and others. Additionally, we use it to deliver advertisements that are relevant to you. Furthermore, we provide suggestions and recommendations to both you and other site users regarding goods or services that may interest you or them.

• Information we receive from other sources. We may use this information, along with the aggregated data, for the purposes described above, depending on the types of information we receive.

DISCLOSURE OF YOUR INFORMATION
We might share your data with chosen third parties, which may include:

• Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.

• Our third-party service providers who perform functions on our behalf in connection with the operation of our business such as IT service providers, including cloud storage, analytics and communications providers, and system administrators or third parties who host and manage data.

• Analytics, CRM and other software that assist us in the communication with you and the improvement and optimisation of our website.

• Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not reveal personally identifiable individual information to our advertisers. Nevertheless, we may provide them with summarized data regarding our user base. For example, we might share information such as the fact that 100 women under the age of 26 clicked on their advertisement on a specific day. We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in W5). We might utilize the personal information we've gathered from you to fulfil our advertisers' requests, allowing us to present their advertisements to the intended audience.

We may disclose your personal information to third parties:

• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. If Mona Lucia Nicoleta Stanica, trading as elseworld or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other contractual agreements; or to safeguard the rights, assets, or well-being of Mona Lucia Nicoleta Stanica, conducting business as elseworld, our customers, or other individuals. This could entail sharing information with other companies and organizations to prevent fraud and reduce credit risks.

• Any other third parties for the purpose of enabling the services you request to be provided.

• Any other third parties with your consent.

WHERE WE STORE YOUR DATA
The information we gather from you might be transferred to and stored in a location outside the European Economic Area (EEA). It may also be handled by personnel employed by us or one of our suppliers, even if they are located outside the EEA. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. 

We are committed to ensuring the security and lawful treatment of your data in accordance with this privacy policy. To achieve this, we will implement at least one of the following safeguards:

• Transferring your personal data to countries that the European Commission has deemed to provide an adequate level of protection for personal data.

• Engaging in specific contractual agreements that have received approval from the European Commission, ensuring that personal data receives the same level of protection as it does within the EEA. In such cases, we will conduct a Data Transfer Impact Assessment, as required by the Schrems II decision, to assess, on a case-by-case basis, whether the legal framework in the recipient country ensures adequate protection for personal data transferred through this mechanism.

For more details on the safeguards we employ, please contact us at contact@elseworldofficial.com. Your provided information is stored on our web server, Google Analytics, or within our secure servers. 

Please be aware that while we make every effort to protect your personal data, the transmission of information over the internet is not entirely secure. Therefore, any data you transmit to our site is at your own risk. Once we receive your information, we will employ strict procedures and security measures to prevent unauthorized access.

REQUESTS FOR FURTHER INFORMATION AND CUSTOMER SATISFACTION
Where you confirm you would like to receive further information or contact elseworld (for example, by submitting your information through the contact forms on the website), elseworld, our associated companies, our partner organizations and third parties will only reach out to you if you have actively chosen to receive information and additional communications from our company or its representatives. elseworld may from time to time provide your details to customer service agencies for research and analysis purposes so that elseworld may monitor and improve the services it provides.

Accordingly, representatives of elseworld or those acting on its behalf may, from time to time, contact you and ask for comments on the services provided by elseworld upon your content. In addition, elseworld-associated companies and third parties may contact you with information and products, services, updates and other issues the company believes may be of interest to you.

You may opt out of receiving these communications at any time, following the steps described below in the "Your rights" section.

RETENTION PERIOD
We will keep your personal information for the duration required to meet the objectives specified in this privacy policy, as per our established data retention schedule, unless a longer retention period is required or permitted by applicable law. At any time, you have the option to request the removal of your personal information (please refer to the section below regarding your right to erasure).

When calculating the appropriate retention period for your data, we consider the nature and sensitivity of the data, the purposes for which we are processing the data and any applicable statutory retention periods.

YOUR RIGHTS:
RIGHT OF ACCESS
In accordance with relevant data protection laws, you may have the right to access the personal information we have on record about you. Depending on the applicable law, we may be permitted to charge a nominal fee to offset some of our administrative expenses if your request is deemed manifestly unfounded or excessive. We may also ask you to verify your identity and to provide further details about your request. Please contact us at contact@elseworldofficial.com 

RIGHT TO RECTIFICATION
We will make every reasonable effort to maintain the accuracy of the Personal Information we hold about you. It is your responsibility to ensure that you submit true, accurate and complete information to us. You have the capability to modify certain details online, such as your title, first name, last name, organization name, and subscription preferences. If you believe there are inaccuracies in your personal information held by us or on our behalf, or if any information is incomplete, you have the right to request corrections by contacting us via contact@elseworldofficial.com 

RIGHT TO ERASURE
Under some circumstances, you have the right to request that we delete personal information that we hold about you. If you would like us to erase the Personal Information that we hold about you, please contact us at contact@elseworldofficial.com 

RIGHT TO RESTRICT PROCESSING
You have the right to restrict us from processing your personal information, by contacting us at contact@elseworldofficial.com where: (1) you believe that the Personal Information held by us about you is not accurate until we can verify the accuracy of such Personal Information; (2) you believe that the processing of your personal information is unlawful; (3) you believe that we no longer have a legitimate basis for processing your personal information, except for the purposes of establishing, exercising or defending legal claims, or for complying with retention obligations e.g. under tax, commercial and employment law; and (4) you object to the processing as described in the paragraph below, unless and until we can establish that we have legitimate grounds to continue processing your personal information.

RIGHT TO OBJECT TO PROCESSING
If you would like us to stop processing your personal information, you can request it by contacting us at contact@elseworldofficial.com 

You have the right to request that we do not process your personal data for marketing purposes. We will inform you, before collecting your data, if we intend to use your data for such purposes or if we plan to disclose your information to any third party for marketing purposes. You can exercise this right by indicating your preferences on the forms we use to collect your data. You can also exercise the right at any time by contacting us at contact@elseworldofficial.com 

To unsubscribe from a Marketing email you can either click on the unsubscribe link in the email or, send an email to contact@elseworldofficial.com with "UNSUBSCRIBE" in the subject line.

RIGHT TO DATA PORTABILITY
You may have the right to obtain your personal information in a format that allows you to transfer it to another company. To request this, please contact us at contact@elseworldofficial.com

Our website may occasionally include links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please be aware that they have their own privacy policies, and we assume no responsibility or liability for these policies. Prior to submitting any personal data to these websites, we recommend reviewing their respective privacy policies.

CHANGES TO OUR PRIVACY POLICY
Any future modifications to our privacy policy will be published on this page and, when applicable, communicated to you via email. We encourage you to regularly revisit this page to stay informed about any updates or alterations to our privacy policy.

CONTACT
For inquiries, comments, or requests related to this privacy policy, please feel free to reach out to us at contact@elseworldofficial.com. If you wish to launch a complaint about our data processing practices, you can contact the UK Information Commissioner’s Office at ico.org.uk  

Last updated 12/10/2023